I was in a conversation recently, describing how many of my clients scale every year. Some double—$20M to $40M. Others surge—$50M to $75M. One even jumped from $200M to $500M¹.

She paused, thought for a moment, then asked:

“What’s the difference between the companies that grow and those that don’t?”

Great question.

The answer is simpler (to describe) and more challenging (to execute) than most people expect. But the clients who grow dramatically consistently do two things that the others don’t:

• They choose growth.
• They practice growth discipline.

That’s it. It’s not complicated. They aren’t in a special industry or market. They aren’t using some secret recipe I only share with a few. There is no hidden privilege or luck that sets them apart. It’s a matter of choice and discipline.

Scaling up is a choice, not an accident

Growth companies choose it. It’s not an accident. It’s not luck. It’s a decision.

Others just wish for growth or are afraid of it and never try. The ones who grow commit to that choice and pursue it. Scaling up means aligning your leadership, systems, and operations to support what’s next—not just what’s current.

Practice Growth Discipline

Here is how you stop spinning gears and start producing torque: Choose to consistently do the kinds of things that produce growth. These actions are simple—but consistently executed, they are transformative.

• Close communication loops.
• Address conflict head-on, with respect.
• Be relentlessly on time.
• Practice accountability—no excuses.

Not kidding. That’s what the path to dramatic and sustained growth looks like.

Simply put, the leaders of these companies do what others won’t: they self-manage, they follow through, and they make hard choices that align with growth.

The Real Reason Some Scale and Some Don’t

To take the mystery out of this:

What’s the major difference between a skilled guitarist and a struggling one?

Practice.

One of them has taken consistent time, for years, to practice. The other thinks about it, but doesn’t do it.

Unfortunately, when it comes to guitars, I’m the ‘other’ person. I own two beautiful guitars. One is custom-built and handmade. But they don’t play themselves, and I don’t practice like I should. My musical results—or lack thereof—speak for themselves.

The only way I’ll become a good musician is if I:

• Choose to play guitar well.
• Practice with discipline.

It’s that simple. And that challenging.

The same principles apply to your business.

Do You Want to Grow?

Growth is a choice. Most just wish for it. A few decide to pursue it with intention and discipline. If you’re ready to choose growth and practice real discipline—not just dream about it—let’s talk.

I work with leaders who are serious about scaling, not just dreaming. Are you ready?

If so, schedule a call.

Take good care,
Christian

¹To prevent misunderstanding: It took most of these clients around 3 years to hit those growth goals. But every year, around a third of my clients are either achieving their goals (and then setting new ones) or making significant progress towards their goals.